Blog Home

The Art of Writing an Excellent Review


Man working at desk


Online reviews have become a part of the scenery in the world today. Before we make big purchases, make a reservation at a fancy restaurant, or make a commitment to for a service, we read reviews to help us make a decision, and next month we will be sharing tips on evaluating reviews, but this month the Riverscape Blog is sharing tips for writing effective reviews with member of our apartment community here in Odenton, Maryland. Read on to learn more.


Why Write a Review

Think of reviews as doing a public service. When you share a review you are helping others make an educated decision about a product, service, or experience. Reviews are also a factor in creating change and making improvements because they bring issues to light — sometimes creating awareness where there was none. Reviews can also help hone persuasive writing, a skill which can be transferred to other arenas.


What to Include in a Review

When it comes to apartment reviews, we think this article in Renter’s Voice sums it up nicely, ““Be sure to keep your review factually based and fair. People want to know the truth, not an exaggeration, because they are making important choices about their future and need to know what they can really expect.”


The above, in a nutshell, is the essence of a well written review. Additionally, whether your review is positive, negative, or somewhere in between it is important to include relevant details. Stick to the facts, be specific, and strive to be objective. Take time to think about what you want to say and focus on sharing the experience.


Here are a few more pointers:

  • Check your spelling and grammar - use complete sentences and only single exclamation points — poor mechanics devalue what you are saying - (reader may think, this person can’t even take time to write correctly, how can I trust his or her opinion)

  • Include language that indicates this was your experience and acknowledge that not everyone will have the same experience.

  • Even when — especially when — you’ve had a bad experience, make your case coherently, intelligently, and honestly - polite articulation is far more likely to get results than bombastic name calling.


What tips do you have for writing apartment reviews? Have you written a review for Riverscape? Take a minute and submit a review — we appreciate the feedback we receive from members of our apartment community.